Ralph Lauren: Ad Campaign Spring/Summer 2011

Valentina Zelyaeva by ?

'Time Doesn't Stand Still' by Asa Mader; Wardrobe by Ralph Lauren

Lea Séydoux and Benjamin Millepied in scene from Time Doesn’t Stand Still

Debuting the director’s cut of an evocative romantic short film Time Doesn’t Stand Still, which will be released in its entirety in 2011. Director Asa Mader collaborated with Benjamin Millepied (Black Swan star and New York City Ballet principal) for this film featuring Millepied and French actress Lea Séydoux with wardrobe by Ralph Lauren. Mader also casts his mind back to the cinematic scenes
that have influenced his work.

Watch an exclusive excerpt of Time Doesn’t Stand Still http://www.nowness.com/day/2010/12/9
See Mader’s cinematic influences  http://www.nowness.com/day/2010/12/9/1203

David Lauren takes Ralph Lauren E-commerce + 4D Installation

David Lauren at the Ralph Lauren flagship store, London 2010 Photo by John Spinks

Interview with David Lauren &; the Making of Ralph Lauren's Digital Art
Installation

Today, Thursday, November 11th, NOWNESS.com celebrates the 10th anniversary
of ralphlauren.com and the launch of Ralph Lauren e-commerce in the UK. To
mark the occassion, Ralph Lauren presented a 4D public art installation at
their flagship stores in New York and London and we are pleased to feature
a film on the making of this amazing digital art piece. Included in the
story is a profile on David Lauren, son of Ralph Lauren and Sr VP of
Advertising, Marketing and Corporate Communications, and a feature
highlighting iconic Ralph Lauren campaigns and images over the brand's
history. 

David Lauren talks digital – http://www.nowness.com/day/2010/11/11 

Behind the scenes of Ralph Lauren's digital art installation -
http://www.nowness.com/day/2010/11/11/1139 

David's picks from the Ralph Lauren family album –
http://www.nowness.com/day/2010/11/11/1131