Diet Coke x Karl Lagerfeld

I couldn't NOT blog about this! Oh Diet Coke, I may cheat on you with Pepsi Max from time to time but you will ALWAYS be my favourite!

Diet Coke takes another stylish step into fashion this Spring by announcing its second fashion collaboration with international creative genius, Karl Lagerfeld. The world-renowned designer will create not one but three new and exclusive designs for the iconic Diet Coke bottle.

Available this summer, the ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere.

Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing – Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection.

Referring to his first design for Coca-Cola light in 2010, Karl Lagerfeld said, “I love this bottle but it’s time for a new one. Actually I want to do three bottles.” He also added, “I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration.”

For this collection, Karl Lagerfeld has taken inspiration from the new Diet Coke heroines; Bernadette, Eleanor and Irene, the stylish puppets will appear in the brand’s latest TV campaign launching across Europe.

All three designs feature Karl Lagerfeld’s famous and instantly recognisable silhouette – the designs are also numbered (1,2,3) which makes these beautiful bottles truly ‘must have’ collectibles.

The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ bottles will be available individually or as a set in an exclusive stylish prism-shaped Collector’s Box created by the designer.

As well as designing the collection, Karl Lagerfeld, already a reputable photographer within the fashion industry, has shot the Diet Coke advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together.

Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand’s playful and fashionable spirit.

Karl Lagerfeld is pleased with the latest collection and campaign, he comments, “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”

Further exciting activity to celebrate this fashionable partnership is planned for later in the year, so watch this space…

Which bottle has caught your eye? Will you be on a mission for these? I don't normally go in for this kind of thing, but this one just HAS to be done!

xxx

Diet Coke + ASOS = Hello Heaven!

Like I needed another reason to fuel either addiction...

DIET COKE AND ASOS BRING YOU SPRING’S LATEST LOOKS

AND A SEARCH FOR THE NATION’S STREET STYLE STAR

Come on girls, get your fashion uplift with the lip-smacking new Diet Coke can

This season get set for a chic collaboration designed to give you the ultimate fashion uplift. Diet Coke and ASOS are going to create a style stampede as they launch a fashion giveaway and search for the nation’s Street Style Star.

Get ready for your fashion uplift

Diet Coke is giving you the chance to update your wardrobe for less with the latest collections from ASOS*. To take advantage of this offer, look out for the limited-edition lip-smacking Diet Coke can, available in stores nationwide from March. Simply enter your unique on-pack code on Coke Zone to get your hands on vouchers worth £100, £20 and £10 to spend at the online store or £5 off your next ASOS purchase of £20 or more.

Taking its inspiration from the bold red lips on this season’s catwalks, the iconic silver can has been kissed with a print of the perfect rouge pout. So go on, pucker up and collect your own piece of Diet Coke fashion history.

With this fashionable offer, there’s no excuse not to splash out on ASOS this Spring/Summer ’11. From bold colours and minimalism, to botanical prints and collegiate style, every Diet Coke girl is sure to look sizzling this season.

Calling our Street Style Star

Style alert – if you think you have a style worth shouting about, Diet Coke and ASOS want to know. Together they have launched Street Style Star to uncover the most inspiring looks from around the country, with three lucky winners getting to see themselves and their signature style up in lights on the world-famous Piccadilly Sign in London.

Anyone** can enter, so showcase your striking style by uploading a photo to asos.com/streetstylestar from 28^th February until 4^th April.

What’s more, a regional shortlist of the girls rocking the most-loved looks will be exhibited on the online hub from 8^th – 25^th April. Vote for your favourite to be crowned a Street Style Star and be in with the chance of winning £1,000 to splash on a new wardrobe at ASOS. Then keep an eye out on the iconic Piccadilly Sign in May to see which three inspiring individuals win the ultimate prize.

Don’t forget, for all the latest Diet Coke news become a friend on Facebook at http://www.facebook.com/DietCoke.

* On-pack promotion open to GB, CI and IOM residents aged 12+ (under 16s require parental/guardian consent)

** Street Style Star competition open to all GB residents over the age of 16 years (under 18s require parental/guardian consent)

Look out for this fashionable offer and the lip-smacking Diet Coke print, available nationwide until June on:

· Diet Coke 330ml, 500ml, 2Litre, 6 pack, 8 pack, 10 pack, 12 pack, 15 pack

· Diet Coke Caffeine Free 2Litre, 6 pack, 8 pack

Has anyone entered this yet? I WANT TO SEE!

What have you been spending your codes on? (I know you have been, I stalk you ALL!) Anyone won big?

...I'm off to crack open another can.